My primary scholarly interest lies in the area of New Product Design and Development. Some notable topics of interest include but are not limited to, product design, aesthetics, knowledge management, acquisition and in-licensing innovation among others and research methodology using multivariate statistical techniques such as Structural Equation Modeling and Multilevel Modeling. Here's just a small sampling of my research papers and projects...
Peer-reviewed journal publications
Luchs Michael and Minu Kumar (2017) "Yes, but this one looks better/works better: When might consumers choose superior sustainability despite a trade-off with other valued product attributes?" Journal of Business Ethics. 140(3), 567-584. DOI: 10.1007/s10551-015-2695-0
Kumar Minu and Charles H. Noble (2016) "Beyond form and function: why do consumers value product design?" Journal of Business Research, 69(2), 613-620. DOI: 10.1016/j.jbusres.2015.05.017
• This project was funded by Marketing Science Institute through their competitive grants ($6000)
• An earlier version of this paper won the prestigious Overall Best Paper award and best paper in the track award at the 2010 Summer AMA conference.
Kumar Minu (2015) “Aesthetic principles of product form and cognitive appraisals: Predicting emotional responses to beauty” in The Psychology of Design: Creating Consumer Desire, Rajeev Batra, Colleen Seifert, and Diann Brei eds. London; Taylor and Francis.
This book chapter was peer-reviewed in addition to being edited by the University of Michigan Professors (Rajeev Batra, Colleen Seifert, and Diann Brei)
Kumar Minu, Janell Townsend and Douglas W. Vorhies (2015) “Enhancing relationships with brands using product design” Journal of Product Innovation Management. 32(5), 716-730. DOI: 10.1111/jpim.12245
• Press coverage in: Phy.org, CTV news, Redorbit.com, Hindustan Times, and Expree.be
Kumar, Minu and Nitika Garg, (2010) "Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?" Journal of Consumer Psychology, Volume 20 (Issue 4), 485-494. This article was listed as one of the most cited articles for the journal for 2010.
Noble Charles H. and Minu Kumar (2010) "Exploring the appeal of product design: A grounded, value-based model of key design elements and relationships," Journal of Product Innovation Management. 27:640–657.
Noble, Charles H. and Minu Kumar (2008) “Using product design to create deeper consumer connections,” Business Horizons, 51 (September), 441-450. This article is reprinted by Harvard Business School Publishing as a Case.
Work Under review
Nga Ho-Dac, Minu Kumar, and Rebecca Slotegraaf “Show one, show all: Sharing continued product development activity information to spur current product adoption” Status: Preparing to resubmit to the Journal of the Academy of Marketing Science after a first round of reviews.
Haberstroh Kristina, Ulrich Orth, and Minu Kumar “Designing for the Genders: The Role of Visual Harmony,” Status: Preparing to resubmit to the International Journal for Research in Marketing after a first round of reviews.
Peer Reviewed Conference Presentations, and Publications
Minu Kumar (2018) “Different Paths for Differentially Innovative Products: A Comparison of the Histories of the Development of Incremental and Radical Innovations from Pharma-Biotech” Accepted at Product Development Management Association’s Research Forum.
Minu Kumar (2018) “A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from Pharma-Biotech” Proceedings of the Academy of Marketing Science World Marketing Congress at Porto, Portugal.
Haberstroh, Kristina, Ulrich Orth, and Minu Kumar (2018) “Gender Differences in Response to Visual Harmony: Why and When?” Proceedings of the European Association for Consumer Research conference in Ghent, Belgium.
Nga Ho-Dac (San Francisco State University) and Minu Kumar (2017) “Sharing information on product development activities to spur current product adoption” 2017 Summer American Marketing Association Conference Proceedings.
Haberstroh, Kristina, Ulrich Orth, and Minu Kumar (2016) “Gender Based Design of New Products: What Matters More Biological Gender or Gender Identity?” Presented at Product Development Management Association’s Research Forum.
· This paper won the best paper at the conference.
Haberstroh, Kristina, Ulrich Orth, and Minu Kumar (2016) “Finding Harmony Between Gender Identity and Design Preferences of Consumers” Presented by Kristina at European Marketing Academy Conference.
Minu Kumar, Janell Townsend, Berk Talay (2015) “Is that a green halo…? Will adding a green product in the portfolio affect perceptions of anon-green product,” presented at the 22nd Innovation & Product Development Management Conference (Copenhagen, Denmark).
Minu Kumar and Subin Im (2014) “NPD Decision Making Capabilities Needed to Successfully Convert a Service Into a Pure Self Service Good: Framework Development” Proceedings of the 2014 Product Development Management Association Academic Research Forum.
Janell Townsend, Minu Kumar, Berk Talay (2014) “Can a Halo be Green? The Effects of Sustainable New Product Attributes on Brand Perceptions” Proceedings of the 2014 Product Development Management Association Academic Conference.
Minu Kumar (2014) “Aesthetic principles in product design and cognitive appraisals: a consumption perspective” Proceedings of the Psychology of Design Conference organized by the Society for Consumer Psychology.
Minu Kumar, Janell Townsend and Douglas W. Vorhies (2013) “Exploring The Role Of Product-Level Design Features In Creating Consumer Affection For A Brand: An Empirical Analysis” Proceedings of the International Product Development Management Conference
Luchs Michael and Minu Kumar (2013) “When might consumers choose a more sustainable product despite a tradeoff with other product attributes?” Proceedings of the Marketing and Public Policy Conference (Washington DC, USA).
Luchs Michael and Minu Kumar (2013) “When might consumers choose a more sustainable product despite a tradeoff with other product attributes?” Proceedings of the International Product Development Management Conference (Paris, France).
Kumar Minu and Michael Luchs (2011) “Communicating Sustainability of a Brand Through Product Form.” Proceedings of the 2011 Product Development Management Association Academic Conference.
Veronika Papyrina and Kumar Minu (2011) “Gender Differences in Aesthetic Information Processing,” Proceedings of the 2011 Society for Consumer Psychology Conference.
Kumar Minu and Charles H. Noble (2010) “Consumer Value of Design and its Measure,” Summer American Marketing Association Conference Proceedings. This paper won the prestigious best paper award and best paper in the track award at the conference.
Kumar Minu and Charles H. Noble (2010) “Follow the Value! Tracking the Value of Design Through The NPD Process,” Summer American Marketing Association Conference Proceedings.
Kumar Minu, Douglas W. Vorhies and Neil A. Morgan (2005) “The Effect of Market Information Management and New Product Development Capabilities on Firm Performance: An Empirical Examination,” Proceedings of the AMA Summer Educators Conference, eds. Beth A. Walker and Mark B. Houston 311-312. (Paper presented)
Kumar Minu and Charles H. Noble (2004) “Innate Factors of Product form; an Agenda for Research in Marketing” Proceedings of the International Conference on Innovation by Brand and Design Management, Seoul (Korea), eds. Brigitte Borja de Mozota, Kyung-Won Chung and Cheol-Ho Shin in Research Section six. (Paper Presented)
Tandoh (Adjei), Mavis, Minu Kumar, and Victoria D. Bush (2004) “The Moderating Role of Personality Traits on Propensity to Stay with a Service Provider,” Proceedings of Society for Marketing Advances, Florida.
Haberstroh, Kristina, Ulrich Orth, and Minu Kumar (2018) “Gender Differences in Response to Visual Harmony: Why and When?” Invited presentation at TU Delft Netherlands.
Minu Kumar, Subin Im, Aric Rindflesisch, and Vishal Sachdev (2017) “Use of Makerspaces and 3D Printing in New Product Development Education” Invited presentation at the Product Development Management Association Research Forum.
Minu Kumar (2016) “Design-Thinking workshop” invited workshop for wide variety of industry professional and incubating companies at the iValley Incubator in San Ramon, CA.
Minu Kumar, Janell Townsend, Berk Talay (2015) “Is that a green halo…? Will adding a green product in the portfolio affect perceptions of anon-green product,” Invited Presentation at Kiel University (Germany).
$25 million Grant: Coauthored with University Business Development team a proposal that was used to raise $25 million for the Innovation and Entrepreneurship program at San Francisco State University
2018 Grant from Barilla for the Sugar Network project ($66,000): Program director role
Sugar Network (https://sugar-network.org/) is a global innovation network of academic institutions collaborating with companies to solve challenging, real-world problems using the Design-Thinking methodology. This network was born out of Stanford university’s ME310 program (http://expe.stanford.edu/index.php/Main/SUGAR). Each academic year, dozens of participating companies provide product development challenges to students from different universities from different countries who then collaborate to develop design solutions to meet the challenge. This year, a multidisciplinary group of faculty from SF State will work with a group of four SF State students to help them collaborate with a team of students from University of Bologna on a product development challenge provided by the company Barilla (https://www.barilla.com/en-us).
2018 IRA Grant ($13,500): This grant helped set up a new set of 3D printers and help hire a CAD coach to help coach my classes
Fall 2017: ORSP DRC Grant ($8,000)
Spring 2017: College of Business Research Discipline-Based Research Grant ($2000)
Fall 2015: ORSP DRC Grant ($7500)
Fall 2015: PDMA grant for develop Social Media for JPIM (7.500)
Fall 2014: Advanced Statistical Training Grant SFSU ($3000)
Fall 2011: ORSP grant ($7500)
2010: Travel Grant from College of William and Mary for Travel to Williamsburg, VA ($500)
2007: MSI research grant for the dissertation project ($6000)
2007: Summer research Grant (University of Mississippi) ($4000)
2005: Travel grant from the University Of Mississippi School Of Business to attend and present at the AMA Summer Educators Conference in San Francisco
2004: Travel grant from the University of Mississippi School of Business to attend and present at the Design Management Institute’s International Conference on Innovation by Brand and Design Management in Seoul Korea
1. Converting pure services into pure self-service goods
2. In-licensing pharmaceutical drug development
3. Halo effects in new products
4. Gender differences in aesthetic information processing
5. Pharmaceutical drug risks
6. Sustainability in product design